Moved from the Top 200 into the Top 10.
OMO by Vorstar
Album Campaign Direction
I led the campaign from the first treatment to the final release. I directed and shot the film while shaping its visual identity, post-production, marketing and rollout across Nigeria, South Africa and international audiences.
Overview
One clear idea, carried from concept to release.
OMO needed more than a music video. The project required a visual identity that could move naturally between Lagos and Cape Town, then remain consistent across broadcast, radio, press, streaming and social media.
I stayed hands-on throughout: developing the treatment, directing and shooting the film, guiding casting and production design, leading the edit and VFX, and helping shape the campaign's promotion and release.
I intentionally chose a filmic visual style that would feel timeless rather than trend-led. Natural texture, considered framing and a restrained colour palette give the work an evergreen quality that can remain relevant for years.
- Creative and campaign direction
- Direction and cinematography
- Treatment, casting and production design
- Editing, titles and VFX
- Promotions and marketing
- Release oversight
The Process
A connected visual process.
The work moved from planning and visual development to production, post and release. Each stage strengthened the same story.
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Campaign architecture: narrative, references, Lagos and Cape Town locations, schedule and production checklist. Planning
Turning the idea into a practical plan.
A shared production board brought the treatment, references, schedule, equipment, locations and delivery dates together. It kept the Lagos and Cape Town teams aligned from the start.
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Nigeria visual development: street texture, movement, choreography, portraiture and colour. Lagos
A visual language rooted in place.
The Nigeria production moved between street life and controlled interiors. Through my leadership and creative art direction, these textures connected naturally with Cape Town's open landscapes. Each country kept its own character while contributing to one coherent visual story.
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Brainstorming to Production 
Colour Comparison 
Depth & Composition 
Identity & Emotion 
South Africa scene map: camera moves, vehicles, coastal geography, colour temperature and day progression. Cape Town
Expanding the world while keeping it connected.
For Cape Town, I planned vehicle shots, drone movement and transitions around the changing light. Cool morning tones gradually gave way to warmer evening colour, creating a cinematic second chapter that still belonged to the same film.
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Production frames: ensemble performance and lifestyle storytelling across the campaign world. Production
Directing performance, place and pace.
I directed and shot the film across Lagos and Cape Town while also leading production design. Cast movement, styling, cars and landscape were composed to serve both the artist's story and the wider campaign.
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Post-Production
Protecting the idea through the final cut.
I edited the film and led its titles and VFX, carrying the visual rhythm into the finished piece. The final video became the centre of the broadcast, radio, press, playlist and social campaign.
Final Frames
The finished visual world.
Selected graded frames from Lagos and Cape Town, moving between street life, performance, portraiture and open landscape.
Campaign Results
A coordinated release across platforms.
The rollout brought the film to broadcast, radio, press, playlists and social channels across Africa and the diaspora.
Daily rotation with an additional social feature.
Daily video rotation supported by nationwide radio activity.
Filmed across Lagos and Cape Town.
Built for reach beyond one market.
The campaign connected leading broadcasters and music platforms, including MTV Base, Soundcity, Wazobia, TVC, Silverbird, Africa Magic, NotJustOk, Album Talks and 49th Street. A one-million-view YouTube target anchored the digital strategy, supported by radio, playlist and social activity across Africa and the diaspora.
My Role
End-to-end creative leadership.
My responsibilities covered the campaign's full creative and production journey.
Creative Direction
Treatment, visual language and campaign strategy.
Direction & Camera
Director, cinematographer and handheld camera.
Production Design
Casting, production design and art direction.
Post-Production
Editing, titles and VFX direction.
Campaign Rollout
Promotions, marketing and release coordination.
Project Oversight
Alignment across creative, production and delivery.